An unforgettable learning experience

Castleforbes College is a friendly English school located in the heart of Dublin, a city that has become an international hub for tech companies and startups in a cultural diverse ecosystem. 

After more than 15 years on the market and the increasing number of new strong competitors, the school was eager to make an important turn into a more attractive and appealing identity. 

Capabilities

Brand Strategy

Brand Identity

Positioning Campaign

Merchandising

Web Design

In a collaborative process we created an identity that captures the school’s purpose and values, a friendly school that gives it students a unique English learning experience, by building a diverse and close community of students, staff and teachers.

Inspired by castles in Dublin and a deep connection to its culture, we built a brand system that gravitates around an iconic castle, an icon that provides the school with a visual personality in every touchpoint. 

Once the brand was built, we had to give it a voice and student attraction tool. Through a positioning campaign, the school was going to be able to engage with students across Europe, Latin America and Asia. 

We wanted Castleforbes College to stand out from every other English school in the city, reinforcing its more valuable attribute - a friendly school -.

Come aboard is an invitation to students who are looking for a different kind of learning experience, a place where the English lessons go from the classrooms into outdoors and urban experiences. A school where everybody is welcome and English learning is fun.