Building the road of the future

Countries, regions and communities grow through new and innovative infrastructure that fosters social and economic development. 

Grupo García Villarreal is a company with over 25 years of experience in the construction sector in the north of Mexico. With a unique challenge of separating its two main business units - concrete and asphalt -, its executive team reached out to us to develop a strategic brand architecture for the group. 

Our strategic team defined an endorsed structure for the company’s brand architecture, allowing our creative and design team to create two new identities for each business unit. 

Working alongside the company’s team, our design team developed Asfáltica, a brand concept derived from the word asphalt. For the visual identity our team designed a memorable isotype that reflects the roads and highways that connects thousands of people through all the Mexican territory.

Through a lean and intuitive design, our development team implemented the brand’s website to boost its positioning in the market.