TikTok is here to stay. An app that had an exponential growth during the pandemic and that exploded in popularity among younger demographics, is becoming the king of social media apps. So, is it worth it?. Should your brand be in it?. The answer is simple, yes.

Within this article we will share with you the benefits of your brand logging into this app and essential recommendations you can follow to go beyond just dancing and challenges.

You may have heard of it through friends and family, the app that is rising among the young ones. Famous for its filters, add ons and yes, dance challenges and routines. Nevertheless, TikTok is becoming something much bigger for brands around the world. Such as The Washington Post, the old time newspaper hired TikTok expert Dave Jorgenson and it already has over 1.4 million followers, by delivering news in a simple, concise and entertaining format. Or brands such as Duolingo and Oreo, that have grown their followers through simple, often hilarious videos that connect with people in just seconds.

As these brands, you could take on the benefits of this app, that allows you to:

Improve your brand awareness. The app has a global reach, which means a wider audience to connect with. Your brand can boost its awareness not only in your local market, but in untapped markets around the world.
Connect with new audiences. Your brand would be able to engage with younger generations (Generation Z) through a content format that is easily consumed among these audiences.
Boost sales. One of the app’s benefits is the direct impact on your brand’s sales. According to the app’s reports 92% of users have taken action after watching a TikTok.
Build a local presence. Through micro-influencers you could reach niche communities in your local area, this allows you to improve your brand awareness and build a strong and long-lasting presence.

Now, you may be wondering, how could I hop on into this new app for me and my brand?

Here are a few recommendations for your content strategy on TikTok.

Follow the algorithm. As with many other social media apps, the key to success on TikTok relies on how many people watched your video, if they engage with it or share it. Your brand’s goal should be to generate interactions with your followers and users in general.
Keep it simple. Distant from other platforms, the simpler the better. TikTok allows you to show your brand’s true personality with organic, simple and spontaneous content. Do not overproduce your content, users look for fresh and basic ideas to engage with.
Use hashtags. You may have seen it on Instagram. The use of hashtags can leverage your content’s positioning, allowing your brand to reach thousands of new users with a common interest.
Get into trends quickly. Trends come and go. Try to keep your brand on the trends that gain traction on the app, this will help you reach more users and boost your positioning among people.
Improve visibility. Many users navigate the app with sound off. Use captions, messages, stickers or any element that helps users follow-on your video without the music.

TikTok has a significant power and reach that could open a lot of opportunities for your brand. Especially if your brand is ready to explore a more relaxed, organic and spontaneous content creation format, considering perfectly curated content does not work well on this platform.

This app is not made for all brands, but if you choose to enter, take in mind it goes beyond people dancing and doing challenges. It’s an app that could help your brand connect with young generations and build a strong presence in the years to come.

https://www.forbes.com/sites/forbesagencycouncil/2021/07/26/how-brands-can-leverage-tiktok/?sh=7f4e04073b9d
https://sproutsocial.com/insights/brands-on-tiktok/?amp
https://latana.com/post/tik-tok-brand-building/

TikTok for brands: Going beyond dancing and challenges

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