Brands are joining the world of gaming
You’ve seen it everywhere. From the beverage industry to clothing, the gaming industry is growing its grasp into the real world. Is the gaming industry worth investing in?. Is this an opportunity for your brand and business to grow?.
Through this article you will learn how to successfully connect your brand with the gaming community and the benefits of doing so.
Advertising has become a competitive arena for every brand of any industry. Now more than ever companies are looking for new ways to engage with their customers through meaningful experiences available on undiscovered channels and platforms.
You may have seen how brands are continuously building new products, collaborations and partnerships to bring their experiences into the gaming community. Examples like Coca-Cola Zero Byte soft drink that honors the pixel - a main element of every game around the world - and the metaverse envisioned by tech companies.
Coca-Cola’s effort included the creation of Pixel Point, an entire island full of immersive games that with the collaboration of gamer and content creator Lachlan Power was introduced to the most famous game around the world: Fortnite.
Fortnite has become a collaboration hub for artists, brands and franchises from around the world, such as luxury brand Balenciaga. The brand surprised everyone when they introduced complete makeovers for the game’s characters with the brand’s cloth, accessories and styles that reflect Balenciaga’s essence and vision.
So how could you successfully connect with the gaming community?.
As you read this article there are three main explored alternatives for your brand.
Brand sponsorships. Gaming has become a sport, with big competitive events that are widely streamed around the world. Your brand can become an official sponsor of these events to build its awareness and positioning within the gaming community.
Blended in-game ads. As seen in real life. Integrating your brand into the dynamic of the game can boost your brand’s positioning, by placing your brand in places that connect with real life experiences, you are able to add on the gaming experience while connecting with gamers.
Brand and game partnerships. Through partnerships and collaborations you are able to create in game experiences that connect to real life. Such as KFC Philippines and Animal Crossing, where both built a complete restaurant and invited plates to search the island for Colonel Sanders. Giving free real-world food to those who found him.
What are the benefits of venturing into video games?.
While you are engaging with millions of players that interact with your ads during gameplay, millions more will see your ads while they see their favorite content creators through streaming services. Twitch - the largest gaming streaming service - reports an average of 2.69 million concurrent viewers every month during the present year, while YouTube Gaming reported an average of 523 thousands viewers every month in the first quarter of 2022.
Video games are the new frontier for advertising. With many opportunities for your brand the time is perfect to get full into the game, or at least take a small dip into it.
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https://www.entrepreneur.com/article/424252
https://www.vogue.com/article/balenciaga-fortnite-partnership
https://www.thedrum.com/opinion/2020/07/31/three-ways-top-brands-are-successfully-connecting-with-gamers