How to create a brand that represents a new way of thinking, approaching the world’s main issues with fresh and bold ideas?
Inspired by what we call 'The Box Paradigm', we created a concept that defies the existence of a structural box in our minds. It is no longer about thinking outside or inside the box, it's about eradicating any structure defined by the status quo, allowing you to work in a white canvas; filled with possibilities and solutions for the main problems in our societies and communities.
The result was an iconic brand that challenges your visual perception of everything.
A social innovation consulting firm was created in the pursuit of improving people’s lives through meaningful but radical changes in society.