A social innovation consulting firm was created in the pursuit of improving people’s life through meaningful but radical changes in societies and communities.
We had the challenge to create a brand that symbolized a new way of thinking, a new way of approaching the main issues around the world, with a fresh and bold graphic identity that inspire people to change things as we know it.
Inspired by what we called 'The Box Paradigm', we created a concept that defies the existence of a structural box in our minds. It is not longer about thinking outside or inside the box, is about eradicating any structure defined by the status quo, allowing you to work in a white canvas; filled with possibilities and solutions for the main problems in our societies and communities.
The result was an iconic brand that challenges your visual perception of everything.