Client: SYTEC

Challenge

How to redesign a strong and solid brand that is able to enhance the company’s years of experience and knowledge in building techniques and systems?

 

Solution

Inspired by concrete’s forms and straight lines, we designed an icon that reflects the multiple shapes of concrete’s walls, playing with the uniqueness and singularity of the letter “Y”, we built a modern and contemporary brand ecosystem, that allowed us to reach new markets and expand the company's possibilities. 

Specialized in concrete building processes and techniques, SYTEC is a company with more than 20 years of experience building Mexico’s future.

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