A new generation of entrepreneurs

Sail Away is a content platform designed to provide B2B entrepreneurs the tools and knowledge to sell their ideas into the markets, achieving a consistent growth over time.

In the middle of the COVID-19 pandemic, selling has become a challenge for companies and entrepreneurs worldwide. Through an online platform and newsletter, Sail Away aims to transform selling in Mexico. 

Our goal was to develop a naming and brand identity that reflected the journey every entrepreneur faces when trying to sell an idea. A journey that resembles sailing into the open water. 

Our creative team created Sail Away, an invitation for entrepreneurs and those interest in B2B selling, to prepare themselves and get their tools ready to start their journey. 

Inspired by the motion of waves and veils, our design team developed a memorable and dynamic identity that reflects the wonders of selling an idea. 

To accomplish brand consistency, our team designed a visual identity for Sail Away’s touchpoints on a digital ecosystem.