Live food for your beloved pet

Insectaria is a group of professional insect breeders that aims to provide its customers the highest quality live food for their beloved pets. 

Based in the city of Muscat - Oman - Insectaria offers two species of crickets in four different sizes that suit better to any size pet. Following the best live food standards, all crickets are fed with vegetables and natural forage to guarantee healthy, all-natural and vitamin full specimens for their happy customers. 

Our team’s goal was to develop a friendly and memorable brand identity system for Insectaria’s launch into the Omani market.

Inspired by the main product - crickets - our design team developed a unique typography that resembles in a subtle way the main characteristics of crickets. 

To build the brand’s personality our team designed an entire visual system with forage and crickets illustrations that represent the entire natural ecosystem crickets live in. 

In order to launch Insectaria into the market, our digital team developed fresh and insightful content that was display across the brand’s main social media channels - Facebook and Instagram - to create brand awareness and to attract new customers.