Real Estate reinvented 

Equity was born in an opportunity to offer a new concept of real estate services specialized for property owners. Over the last decade, the firm has strived to provide its clients and partners with a unique high-end experience.

In a modern era, filled with new technology and a fast-paced market, Equity’s identity needed to address the needs and desires of new audiences, investors, clients, and stakeholders.

Through a tech-oriented identity, our design team was able to bring the best of Equity’s brand into a modern era, filled with new tools and technology, specifically in the real estate sector across the Mexican territory.

With a subtle yet strong visual implementation, our team created a visual ecosystem that connects the brand's essence to the digital world, providing an immersive experience that surrounds us in our everyday activities, adding value in every touchpoint along the way.

Equity’s new identity is a clear effort to refresh the brand’s personality without losing its core values and purpose.