Client: Easy

Challenge

How to build a brand for small loans for Mexican families that need them the most?

 

Solution

Inspired by the essence of the organization and the ability to move fast through the process, we created Easy; an attractive, dynamic and strong brand that says it all. Accessible and affordable loans in 3 easy steps, so Mexican families can improve their lives.

In collaboration with Easy's team we developed a master brand with the flexibility to adapt according to each new product or solution.

 
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