A financial solution that helps Mexican households economics, improving their possibilities with reachable and affordable loans.
It was about re inventing loans in a market saturated with options and non accesible financial solutions for those who needed the most.
Inspired by the essence of the organization and the ability to move fast through the process, we created easy. An attractive, dynamic and strong brand that says it all. Accessible and affordable loans in 3 easy steps so Mexican families can improve their lives.
In collaboration with easy's team we developed a master brand with the flexibility to adapt according to each new product or solution.