Client: Concrétus

Challenge

How to create a brand for an organization’s concrete business unit under an congruent brand architecture?
 

 

Solution

Grupo García Villarreal came to us with the challenge to build two separated brands for their main business units for concrete and asphalt.

Our team established the holding’s brand architecture and conceptualize two different brands for each division with the endorsement García Villarreal.

Concrétus is a strong and powerful brand that stands out by its letter ‘C’ build by concrete blocks, highlighted by a spirited orange color.

 
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