Client: Asfáltica

Challenge

How to create a brand for an organization’s asphalt business unit under an congruent brand architecture?

 

Solution

Grupo García Villarreal came to us with the challenge to build two separated brands for their main business units for concrete and asphalt.

Our team established the holding’s brand architecture and conceptualize two different brands for each division with the endorsement García Villarreal.

Asfáltica is a dynamic and vibrant brand inspired by the roads and highways that connect hundreds of people around Mexico with the perfect mix of asphalt.

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